Jessica Rosario, Executive Coach: 0:02

Hello and welcome to the Maximize your Day podcast, a place for entrepreneurs who are building their business in pursuit of freedom and flexibility to do the things they love. I'm your host, jessica Rosario. I'm a New Yorker turned Floridian who knows a thing or two on how to effectively manage your time while juggling multiple priorities. I'm an ex-corporate leader who walked away from my nine to five-ish to launch and grow my business. In this podcast, I share insights on mindset, business productivity, habits and strategies to help you take control of your to-do list and maximize your day, which will help you feel more confident and less overwhelmed and getting more done in less time. I'm so excited you're here. Go ahead, listen in. I am so excited you're here, go ahead, listen in. Welcome back to the show. I am so thrilled to be able to share this interview that I had with Tracy Beavers and before I jump into the interview, let me just tell you a little bit about her.

Jessica Rosario, Executive Coach: 1:05

As a CEO and founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales and business growth. With an award-winning career spanning 20 years and a multi-six-figure business, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility, all through organic marketing strategies. She has been honored nationally by Vanity Fair Lingerie as a support award winner for women in entrepreneurship, and she's a public speaker and a published author. She has been featured on top business podcasts and has been a regular contributor on one of her hometown's premier TV shows. Kajabi looks to her as one of their expert coaches, you guys, for small business owners, and so she is the creator of two amazing programs Business Visibility Made Easy and Be a Confident Entrepreneur, as well as the popular business podcast Create Online Business Success.

Jessica Rosario, Executive Coach: 2:01

And so you guys are in for a treat. I cannot wait to share her story and tell you all about the amazing stuff that she's doing in her world. So listen in. Hey, Tracy, I am so excited to share you with my audience today, and, for those of you that don't know, Tracy and I have been in similar spaces and similar communities and we just kind of keep bumping into each other, and so it just came to a point where we knew we needed to connect, and so, Tracy, introduce yourself, tell us a little bit about you and all the good stuff that's happening in your world. Let's go.

Tracy L Beavers, Visibility and Growth Expert: 2:35

Thank you. Yeah, you and I have been bumping into each other for a while, so this is a treat that we actually get to spend some time together. Thanks for having me today. I always love to have a good conversation and contribute to somebody's audience. So I'm Tracy Beavers.

Tracy L Beavers, Visibility and Growth Expert: 2:48

I'm a business and sales coach from Little Rock, Arkansas, and I'm a wife. I'm a mom of two young adults, which completely still blows my mind Emily's 25, Jack's 21. I just had a conversation with her today about a potential promotion at her job, and then we dropped our son off for his junior year of college two weeks ago. Of course, I bawled my eyes out, as I always do. It's ridiculous. You'd think by now I'd get used to it, but I don't. So the whole empty nester thing OK, that's new and I'm not sure I like it very much yet, but we still have our dog at home. So I'm a dog mom and it's General Patton. So for anybody that follows me on Facebook, you're going to see my big yellow Labrador, because pretty much he's my coworker. I'm the only person I get to talk to all day and take pictures of.

Jessica Rosario, Executive Coach: 3:34

I love that, I love that, and so you see, I didn't even know you were an empty nester. I'm an empty nester too, and I you know I heard you say you don't love it too much, but it'll grow on you. It'll grow on you, you'll see.

Tracy L Beavers, Visibility and Growth Expert: 3:47

There's parts of it I love and the nice thing is is that Emily lives nearby. She lives in our city and she you know she has her. She brings over my grand dog, so I get to see her a lot. And our son, Jack, is my podcast manager, so we do talk regularly, you know, cause he's in charge of editing and publishing and all that. And when I'm, when I'm recording a cold open or something, and I mess it up and I have to pause and I go okay, I'm going to rerecord that, and then I'll wait a minute, I'll go. I love you, Jack, mama loves you. Mom loves you so much because I could just imagine him rolling his eyes. I mean, can you just imagine he's like oh God, come on, get with it, get with it, yeah, and so, and I I don't know about you, but I'm a proud corporate dropout Is that kind of what happened for you too?

Jessica Rosario, Executive Coach: 4:31

Absolutely, absolutely. And I spent 25 years in corporate banking and I will tell you that, although I left feeling like I should have left sooner, I do also know that everything that I did in corporate is what molded me into two, into who I am today, and so Tell me about your story with corporate Totally relate to you.

Tracy L Beavers, Visibility and Growth Expert: 4:51

So, um, you and I are a lot alike. You go to high school, you go to college, you graduate, you get the job and you stay there, even if you hate it, and you wait for a pension and a gold watch and a retirement party and a pension and a gold watch and a retirement party.

Tracy L Beavers, Visibility and Growth Expert: 5:04

And somewhere around 2005 is when things started to shift in the U? S with jobs and there was not. Companies were not being loyal to their employees anymore and I was like what is what is downsizing, what is right, what is happening? And so I was downsized for the first career I ever had and then fast forward through. I was in banking for a while as well, and in banking and in insurance, and always in a sales and business development marketing kind of role. But I just kept bumping my head up against the swimming pool on it. It's like I knew I didn't have any control over my time. Right, because you work eight to five, you get a one hour lunch. There's only so much PTO, da, da, da, da dah.

Tracy L Beavers, Visibility and Growth Expert: 5:47

But being in a sales role with a commission structure, I really felt like I had control over my money, like I can make as much money as I wanted. Yeah, because there was one company I went to work for and the first year I was there. They asked me to come over and gain the market share and I did that. I gained 86 percent of the market share the first year and the CEO was like I didn't think you were going to be this successful and I'm going to need to change the compensation plan, and I thought you've got to be freaking, kidding me. And so it was then that I realized I'm like, oh my gosh, I don't even have control over my money. You know, somebody is still in control of that.

Tracy L Beavers, Visibility and Growth Expert: 6:23

And so I started just soul searching, I thought. But I was scared because, I mean, all I'd done is corporate, that's all I'd known. And my dad worked for himself, he was an entrepreneur as an architect and he didn't make it look glamorous, though, like at all. So, the thought of being my own boss, I was like, oh boy, that's going to be hard. So I, yeah, I just I had to do some soul searching because I was like, oh boy, that's going to be hard. So, yeah, I just I had to do some soul searching because I was like, okay, Tracy, if corporate is not it, what the heck do you want to do? And some really good friends of mine were like, you know, you've always been a coach.

Tracy L Beavers, Visibility and Growth Expert: 6:54

And I was like, no, okay, yeah, I can see that. And they're like, people are always coming to you asking for business and sales advice and how to build a business and gain market share and all this other stuff. And I'm like, yeah, that's true. And they're like you, just you should only have your own business and be a business and sales coach. I was like, okay, so I started building alongside my corporate job and I don't know how I did it, jessica, it was, the kids were in high school and middle school at the time and they played every sport that had a ball, it felt like, and so we were so busy. But I did it and it took me almost two years to fully leave corporate and when I did, I was like excited. But then I was like, holy crap, what have I done? And I have family members who still don't understand what I do. It's pretty funny. I don't know if that's happened to you or not.

Jessica Rosario, Executive Coach: 7:48

Yes, all the time I still get people asking me are you sure you don't want to go back to corporate? I'm like no, I am very happy where I am Right.

Tracy L Beavers, Visibility and Growth Expert: 7:53

I have days where I'll think I should just go get a job. A job would be a lot easier. But then I walked myself through the reality of that and actually getting my resume out and practicing my interview skills and putting on real pants, and I'm like no.

Jessica Rosario, Executive Coach: 8:09

I love it. I love it. You're too funny. And so take me back to that soul searching part, because I will say that, part of of my journey exiting corporate, I knew what I wanted to do. I had already developed a passion for working with small business. I you know they people will come into the, whatever location that I was at, and they would say, well, I just I want to start a business and what do I need to do? And so I went beyond the normal banking, you know, conversation to help them develop these businesses. And so so it was. It was a little different for me, but I know that someone's listening to this episode and saying, wow, maybe I need to do some soul searching. And so what were some things that you did during that time?

Tracy L Beavers, Visibility and Growth Expert: 8:55

So I happened to be in a women's mastermind at the time, so that was super helpful because it wasn't business related, it wasn't. It was really just a general women's mastermind of women coming together wanting to level up, working on personal development, reading good personal development books and working through whatever it was in their life that they needed help with. And so I was with this group of five five ladies that we got to really know each other really well and they knew how miserable I was, and so that really helped to be able to have them reflect back to me some of the gifts and talents that I it's not that I forgot I had them, it's that I took them for granted. I always thought everybody was good in sales. I mean, isn't sales easy for everybody? Apparently not. Isn't building a business an easy? No, apparently not. And so they helped me see the opportunity before I could see it for myself and helped give me confidence.

Tracy L Beavers, Visibility and Growth Expert: 9:50

But yeah, I had to sit with myself and I had to think okay, Tracy, what do you love to do? What makes you happy? What could you do for free? Like, if you, if you could just do one thing for your work all day long, what would that be and I just kept coming back to I love helping other people. I love helping other people achieve their goals and I originally kind of thought I might want to be a life coach because of that.

Tracy L Beavers, Visibility and Growth Expert: 10:15

But through more soul searching of you know asking the question, what do people come to me a lot for? What are people always asking me? It's when I realized, oh my gosh, they're always asking me about business and sales and marketing, and you know time management and boundaries and you know just setting yourself up for success with whatever business it is you want to grow, whether you're working for somebody else and you want to make, you know you want to get that promotion or you are wanting to strike out on your own. So I really just had to. I just sit with myself, which I don't know about you, but it's really uncomfortable for me to sit with myself. I I'd rather talk to other people than sit and think about myself.

Jessica Rosario, Executive Coach: 11:01

Yeah, I had a client one time that said that she didn't realize she was her worst bully because of the things that she was saying to herself all the time. I mean she would never say that to anyone else, but we are our own worst critics and so I love that you were able to kind of be with a mastermind and be in community and connect with other, with other like minded individuals. Because let's just be real, I mean you were just saying I still have family members, I don't know what I do, right, I totally get that. And when you spend a career, a lifetime of being in a safe place, like I climbed the corporate ladder, I got to you know sea level and my family.

Jessica Rosario, Executive Coach: 11:44

When I said I'm thinking about quitting my job, one person said are you crazy? And then my dad said you know, if a normal person would tell me it was crazy, I, if a normal person told me that I would think it was crazy. But because it's you, I I believe in you. He said I believe you can do that. And so that was like that permission and that encouragement that I needed to be able to step out. And so I love that you, that you did some, you know, community type of connections, in order to be able to find the courage and do it.

Tracy L Beavers, Visibility and Growth Expert: 12:19

Yeah, cause I cause like you. I was like there's a part of me inside. I was going am I crazy? Am I crazy? I'm making over six figures a year. I could do this job with my eyes closed. The benefits are good, you know, am I being ungrateful, am I? You know what I mean? All that crap that goes on in your head? And finally I was like okay, I'm going to try this and I thought you know worst case scenario it doesn't take off and I go find a job that makes me happy. You know worst case scenario you can always go back and get another job. Yeah, you could have gone back to the C-suite if you needed to, absolutely.

Jessica Rosario, Executive Coach: 12:56

You did it once. You could do it again. Sweet, if you needed to. Absolutely, you did it once, you could do it again. Right, worst case scenario your resume, I'm sure, is extremely polished. And you, oh my gosh, you just said something, Tracy, it's almost like you and I must have spoken at one point before today, because that word, grateful or being ungrateful, kept coming up for me also. It's like, wow, am I being ungrateful that I climbed the corporate ladder? It's like, wow, am I being ungrateful that I climbed the corporate ladder? I was a I am a first time college graduate in our family, and so just feeling like, like, all of these things that were almost like not handed to me, right, I worked for them, but I, it was like, was I feeling ungrateful? And so this, that's to show you that, as we're, as we're going through these seasons in our lives and we're trying to make these pivotal decisions, all of the stuff that we start telling ourselves, that we start to feel, and it's absolutely normal to think through that, but not to stay there, yeah.

Tracy L Beavers, Visibility and Growth Expert: 13:53

Gosh, that's so interesting. Yes, I mean, are we twins and we didn't know it?

Jessica Rosario, Executive Coach: 13:57

Right, yeah, I think that's crazy, and both in banking. Yeah, that's so crazy. So tell me a little bit more on what led you to becoming more focused on visibility in the online space.

Tracy L Beavers, Visibility and Growth Expert: 14:13

Great question. So when I started out, of course, I didn't feel like I knew. I knew what I was doing, but I didn't feel like I knew what I was doing, if that makes any sense, because everybody says, oh, you have to niche down, you have to niche down. And I was like I don't even know what that exactly means. I'm just going to be a business and sales coach and I'm going to start with my warm network and I'm going to help. Some happens and over the years, I started getting into the online space more and understanding it and looking at online courses and who was creating them and you know how that's how that can be an extra stream of income because, truly, with the one-to-one work, it's great and I love it. There's only one of me and the income's only going to grow so far and I can only raise my prices so much before I feel like I'm exorbitant, you know. And so I started looking at all of the ways I could diversify my income through the business, just to be a more stable business owner, you know, especially to ride out some of the economic craziness that we can feel. And so, through that process of getting into some online communities, some Facebook groups with other entrepreneurs, some programs, like the one you and I went through in fall 2021,. I was able to do a lot of market research because I got into that program to create an online course. I had created one and I launched it and it did okay, but it didn't do great and I thought, you know, I really need to learn from somebody that knows what the heck they're doing, and so that's why I went through the same program you did and I thought that I would take the course that I had written, had done and just revamp it, rework it. You know why reinvent the wheel? But through the process of the market research calls, I learned that my demographic, they needed an audience, they had these offers, but they didn't have anybody to buy them and they didn't know how to grow the audience.

Tracy L Beavers, Visibility and Growth Expert: 16:10

People say, oh, grow your email list. Well, okay, what does that mean exactly? Beyond creating a free lead magnet and putting it out on social media, which I did, and it was working, but it wasn't growing fast enough for me and the paid ads that I tried a couple of different times. I might as well have piled my money up and set it on fire. That's how effective they were, and I even hired some experts to help me with them. I just they're just not. Paid. Ads are just not a thing for me.

Tracy L Beavers, Visibility and Growth Expert: 16:38

And so I had to say to myself okay, Tracy, you're a smart person, how are you know? Think back to your corporate career and the ways you got scrappy and creative with all of the business development things that you did. What else could you do in this online space to get visibility and grow your email list Now that you've got your lead magnets and you're posting on social media and stuff? And so I ended up, through those market research calls and through more inner work of really thinking through the processes, developing 10 strategies that don't have anything to do with paid ads or more lead magnets, but get you massive visibility online. And so really, I switched more to focusing on the visibility and list growth, because that's what people really need if they want to make money. I mean, we can create a program, but if we don't have anybody to sell it to, we're not going to make any money.

Tracy L Beavers, Visibility and Growth Expert: 17:28

And I hope that I'm making a difference in the online space by voicing the word visibility more and more often, because we can't put the cart before the horse, so everybody wants to get the consistent monthly income. That's the goal. Okay, to get that, you've got to have the list growth. You've got to have an email list Okay, cool. But to get that, what do you have to have? You have to have visibility. So I was reverse, I'm reverse, engineering it for people and hopefully starting to turn their thought processes to more to okay, if I focus on my visibility, my list growth will start to happen automatically in the background of my business, as a byproduct of what I'm doing. That's going to get me the consistent monthly income. And so slowly, over time, through my programs and my coaching, people are starting to realize that they don't really necessarily need to focus on list growth. They need to focus on the visibility and the list growth starts to happen.

Jessica Rosario, Executive Coach: 18:27

Right, it's a byproduct. I love what you just said creative. We can create a program, but we need to have someone to sell it to, and I can say that a lot of the clients that I've worked with and a lot of the spaces that I've been to. We get so stuck on creating a perfect program but we don't focus on becoming visible, on building an audience. If we build a program before we build the audience, it's the truth You're not going to make any money because people don't know anything about who you are, what you do, and there's something about the know like and trust factor. Oh yeah, and that's built through visibility.

Tracy L Beavers, Visibility and Growth Expert: 19:10

And it's critical to sales. That's the one thing I know for sure after over 20 years in sales. It's the know, like and trust and the building, the connection and the building, the relationship that leads to the sale. And the other thing about building the course what you were saying there about building the course before you focus on the audience and the visibility, you run the risk of building something, like I did, that nobody really wants because you're not basing it off of actual market research and talking to your people. You know, and one of the best things I did was start working one-to-one, because it got me some money coming in and it got me some proof of concept and I got some really great insight into what I liked, what I didn't like, what my clients needed. But yeah, that statement you made about, you know, creating the course and we get so stuck on making it perfect, well, don't do that until you've really talked to your people, because you might build something that's not the right thing and then you've wasted your time.

Jessica Rosario, Executive Coach: 20:06

Absolutely, absolutely, or or or. We try to perfect it in such a way where it doesn't even resonate with the audience. It starts somewhere but they drop off at another point. And so so important to be able to do that market research and, by the way, I'll say this, every program that I have been, that I have, you know, purchased or invested time in, even masterminds the first thing that I've learned is validate your offer. Validate your offer, have those one-on-one conversations, do the market research, truly understand what people are looking for, and then you take that language and build it around what people need. And that has been the fundamental in every single program that I have been in. And so I love that you started with one-on-one calls because, again, I started with one-on-one calls as well.

Jessica Rosario, Executive Coach: 20:59

I have to say, Tracy, I actually love one-on-one. I know a lot of people are like, oh, one-on-one is not scalable. I mean, it can be right, depending on how you look at it, but I love working with clients one-on-one. There's something about that transformation that we get to see, not only for themselves, but even for ourselves, you know, just working with different types of clients, and so I think that's such a powerful way to build that market research and visibility, because ultimately that's what it leads to.

Tracy L Beavers, Visibility and Growth Expert: 21:29

Yeah, and you bring some income in so that it's not so scary to own your own business, because there are expenses. And that's one of the frustrating things for me in the online space is, in large part and I think the tide is starting to shift, I hope, but in large part all of the conversations were oh, I made $50,000 in my first launch. Or oh, I've hit six figures in the year, made $50,000 in my first launch. Or oh, I've hit six figures in the year. And it's this, build it and they will come messaging of throw yourself out there and people will buy your stuff.

Tracy L Beavers, Visibility and Growth Expert: 21:59

And I'm like, hold on a second, there's a whole lot of work that goes into this. There's some expenses that go into this too. I mean, it is normally less expensive to build a business in the online space than it is to open a brick and mortar, but, holy cow, they're still expenses. And so if you're doing the one-to-one work and you're bringing some money in, that takes a little bit of the pressure off. You're able to actually invest in the things that you need to get you where you want to go.

Jessica Rosario, Executive Coach: 22:26

Exactly. I actually just had a conversation about an hour ago with a client and we were talking about, you know, this potential client that she had and she's like I was thinking about telling him $35. And I said, no, I think you should do a retainer and I wouldn't take less than $200. Well, he's a little cheap. And so we, you know, kind of tossed the idea around. She was definitely open to the retainer and she texted me right before this recording and she said he went for the 200. I should have charged 250. Right, and so, exactly, I think I think when it comes to when it comes to money right and putting ourselves out there, I think we all struggle with that money confidence. But I also believe that when we truly are confident entrepreneurs and we have you know that that, that we know that we can deliver and we know that we can transform somebody else's life there's something that happens with that money confidence conversation that just goes to another level, and so I love that that you shared that as well.

Tracy L Beavers, Visibility and Growth Expert: 23:30

I'm so excited for her. That's amazing.

Jessica Rosario, Executive Coach: 23:33

So, Tracy, what is happening in your world coming soon? I know you have some exciting stuff.

Tracy L Beavers, Visibility and Growth Expert: 23:40

I do. So we are headed to round number eight of my eight-week group coaching program. I can't believe. I created this thing and started in fall of 2021, launched it for the first time in spring of 2022. And it's just been a ride ever since. You know launching it again, tweaking it, making it better, getting it. You know gaining, growing my audience, and you know all that. It's just been so much fun. So it's called Business Visibility Made Easy and it is the step-by-step system to growing an email list of your ideal clients without paid ads and without more lead magnets. Basically, I teach you everything else you need to be doing for visibility after you've created those lead magnets. So I have 10 different strategies that I teach in this program and so many students tell me they wish they found me first and it just. It makes my heart a little sad that they didn't, but it makes my heart really happy because that means that we're making a difference in the program and this round number eight is going to be the best.

Tracy L Beavers, Visibility and Growth Expert: 24:38

So not only am I the coach that answers all of the questions, I don't filter people. I don't put people on a timer. I can't stand it when I'm in a program and I actually don't get my question answered. That frustrates me, so I just don't. That's not the way I run my program and so they have access to me. They also have my assistant. Jill is amazing when it comes to things like the Meta Business Suite and Canva and repurposing content. She's a demon when it comes to that. It's amazing. She's so good, and so they have access to her to ask her questions about. You know specifics about how do you take a video and chop it up into a reel and how do I do that in Canva.

Tracy L Beavers, Visibility and Growth Expert: 25:20

And then we have Shannon Gaither joining us this round as my tech and systems person, so she's going to be available if somebody is needing to figure out a tech software platform. Making the right choice. You know, what email service provider do I use? What website do I? Should I switch to Kajabi? Should I switch to Wix? Should I? You know, what should I do there? And then, how do I work smarter? Because she's a master when it comes to organization and really automating some things. And when I hear the word automation, my brain shuts off, because tech is not my love language and I think it's got to be complicated, but she makes it super easy. So I'm so excited for the students to be able to experience that. So we've got some live masterclasses coming up where I'm going to teach four simple strategies People can implement that day, even if they don't join me in the program. Come to the live masterclass, learn these strategies and start getting that visibility that you really need to get where you want to go with your income.

Jessica Rosario, Executive Coach: 26:17

I love it. And who is the ideal client for that program? Who's that ideal person for you?

Tracy L Beavers, Visibility and Growth Expert: 26:22

The best. The person that gets the best benefit from the program is somebody who knows who their ideal client is. So they know who they are, how they serve them and how they and what they want to serve them with in terms of offers now, but they might not have an offer created yet, but that's okay, that is something we can help within the program. But they know who they want to serve and they know how they want to do it and they are not afraid to be visible. They may need a little help, you know, and a little confidence building, but they're willing to do the work and dive in and do what's needed to get where they want to go, and we have.

Tracy L Beavers, Visibility and Growth Expert: 26:58

You know, sometimes people are just starting out and they're six months into business. Other students that have come into the program are 20 years in business with seven figure businesses, and they realized that the visibility strategies they were doing are no longer working and they came in to get some fresh ones. So in terms of, like, the income level or the depth of the business, it kind of runs the gamut from just starting out to, you know, seven figure earner. But everybody pretty much knows what they want to do when they come in, and so it's for coaches, course creators, consultants, people that are online entrepreneurs and want to build using social media.

Jessica Rosario, Executive Coach: 27:36

Awesome, Awesome. And then how? How do you define visibility? How does someone know that they need your program?

Tracy L Beavers, Visibility and Growth Expert: 27:44

If they well, if they feel I hear this a lot If I feel invisible, I feel like I'm screaming into the void. No one is liking my posts, no one's hearting my posts, no one's commenting on my posts. I'm going live and no one's joining me. No one's joining my email list, no one's buying my offers. If it feels like crickets, that's a sign you've got to do something different.

Tracy L Beavers, Visibility and Growth Expert: 28:06

And all of the other list building programs that I have seen that are available, they just they teach you how to identify your ideal client and create a free lead magnet and put it on social, and both of those things are super important.

Tracy L Beavers, Visibility and Growth Expert: 28:18

There's 10 other things you could do at least that I'm going to teach you. And, as I mentioned, getting that list growth as a by-product of your daily activities, because people ask me they go well. How many hours a week do you spend on list growth activities? Because people ask me they go well, how many hours a week do you spend on list growth? I don't know the answer because I'm focused on the daily activities, everything driving to my, to my email list, and so, just by being visible, networking in Facebook groups, making sure my personal profile is dialed in for an email list funnel, making sure that I do have my lead magnets out on social and my marketing messaging is correct. But if people are feeling lost and unseen and their clients cannot see them, hear them and hire them, that's when we need to have a conversation.

Jessica Rosario, Executive Coach: 29:02

Awesome, awesome and so wow, there, there you have it, guys. I mean there's so much exciting things that you can gain from and so much great experience you can gain from this program, but it sounds like you are coming with a whole arsenal, this time as part of your team. That's really exciting, and so it really helps a business owner work through their visibility, almost like in a 360 degree angle, and so I love that, love it. Yes, yeah, I can tell. I mean, even as you speak about the program and and and the people that are joining you and your team and how they're going to support it's just that's so exciting, so exciting. Thank you so, Tracy, you know this podcast is all about maximizing our day, and that looks different to different people, right, and so I always like to end our show with asking you that specific question how do you maximize your day?

Tracy L Beavers, Visibility and Growth Expert: 30:04

I have to be really organized, which is super boring and not sexy at all, but it goes back to when I was a single mom with the kids, when they were little, before I met my now husband. I was on my own with them for a few years and I had to figure out a way to not let the balls drop. I was forgetting things, we were late for things, I was frustrated and my mom helped me develop a system where every Wednesday I look at my whole following next week and I map it out and I look at all the known appointments. That lets me know where my pockets of opportunity are to work. I decided I don't see clients on Mondays and Fridays. I don't.

Tracy L Beavers, Visibility and Growth Expert: 30:47

I don't do hair and makeup on Mondays and Fridays. I don't even wear clothes that match on Mondays and Fridays, and so that gives me space. But being really organized from day to day of how do I want this week to go, and setting and holding the boundary Cause that's hard when I have a new client that wants to start with me and they go what do you mean? I can't get an appointment on Monday and I'm like well, I see clients on Tuesdays and Wednesdays.

Jessica Rosario, Executive Coach: 31:23

What do you?

Tracy L Beavers, Visibility and Growth Expert: 31:23

mean I can't get an appointment on Monday and I'm like, well, I see clients on Tuesdays and Wednesdays, sometimes on Thursday afternoon, but not really. But that's hard to hold that boundary because they could say no, they could say no, I'm sorry, I'm going to go find a coach that'll let me. You know, that's how I maximize my day. It's just being really focused and clear, going into every day this is what's happening and not allowing myself to procrastinate Really.

Jessica Rosario, Executive Coach: 31:44

Yeah.

Tracy L Beavers, Visibility and Growth Expert: 31:44

You know, if I've got, if I've got an hour in between podcast interviews and I've got two things I know I can knock out in that time I got, if I don't feel like it too freaking bad, I'm a CEO. Tracy, put your big girl pants on, hold your nose and get it done. You know, I mean, it's how I talk to myself. I talk to myself like that. I'm like, just do just. You know you're going to let that time pass and then you're going to be mad at yourself. So. So, maximizing my day goes back to just making sure I know what I'm doing every day and I'm sticking to it, whether I like it or not.

Jessica Rosario, Executive Coach: 32:18

I love that. I love that and I also love that you called it boring, because-.

Tracy L Beavers, Visibility and Growth Expert: 32:21

It is boring. Oh, it's so boring.

Jessica Rosario, Executive Coach: 32:24

Listen, I feel the same way, but that boring is something that I love, and so the funniest thing is that when I ask this question to so many different people that I've interviewed, they say so many different things, and that sometimes I sit here and I'm like, man, I need to get more creative. These are some really great ways. And so you call it boring. I'm like, oh my gosh, this is exactly what I do.

Tracy L Beavers, Visibility and Growth Expert: 32:42

I love it, and so I love it too, because it brings me stability and it calms my brain. But I mean, let's face it, who wants to plan out every single?

Jessica Rosario, Executive Coach: 32:51

minute of every single day, exactly. I love white space, love white space, but I also love to get things done and be productive, so it's all good, all good. Oh, my gosh, Tracy, this was so much fun. We have to do this again. This was so much fun. I really enjoyed getting to know a little bit more about you. I wish you much, much success with the Business Visibility Made Easy program. We will drop those links in the show notes on social media and all the good stuff, and I just can't wait to see what happens next, and I'm sure this is not going to be the end.

Tracy L Beavers, Visibility and Growth Expert: 33:24

No, it's not. You're stuck with me now. Awesome, I need to have you on my podcast.

Jessica Rosario, Executive Coach: 33:30

Let's do it. Let's do it. Great having you, Tracy. Thank you as always. Thank you so much for listening in. Don't forget to subscribe to the show to be notified the second a new episode is released and share with your friends who believe could benefit from listening or even better just post a screenshot of the episode in your stories and tag me on Instagram or Facebook.

Jessica Rosario, Executive Coach: 33:58

I would love to hear your feedback, answer questions and I'm always open to your topic suggestions, so you never know if your topic will be next. So then, until next time, go ahead, maximize your day and own it.